OVERVIEW

Writing has always been my strongest form of expression, especially when it comes to sharing my perspective on fashion, marketing, and culture. Since 2015, I’ve been documenting my experiences at fashion events, from intimate pop-up shops to large-scale runway productions. These firsthand reflections helped me connect with the local creative community while sharpening my voice as a writer.

Over time, this passion evolved into more than event coverage. I began offering content and marketing support to independent designers, helping them articulate their brand stories and connect with their audiences in a crowded market. This natural collaboration led to a deeper involvement in fashion marketing and trend analysis.

Most recently, I launched Weekly Staples, a newsletter that allows me to explore retail trends, marketing innovations, and key moments in the fashion world. It’s become an outlet to consistently explore the industry through my lens, combining curiosity, strategy, and creativity.