PROJECT OVERVIEW

At Broderick Group, I proactively developed a quarterly marketing strategy presentation series to bring clarity, direction, and data-backed insights to our digital efforts. While not all strategies were implemented due to shifting internal priorities, these presentations served as a strategic framework to align our digital goals with real-time performance data.

Each quarter, I analyzed digital channel performance — including website traffic, SEO rankings, email campaign metrics, and social media engagement — and identified opportunities for improvement. Rather than simply reporting numbers, I pivoted toward outcome-driven planning, using this data to set measurable goals and suggest actionable tactics for the upcoming quarter.

KEY CONTRIBUTIONS

• Initiated and owned the quarterly marketing planning process, inspired by the firm’s own quarterly client reporting practices

• Transformed raw data into digestible visuals, charts, and summaries to facilitate cross-team understanding

• Shifted presentation style from metric reporting to strategic planning, focusing on performance-based goal setting

• Presented recommendations to leadership, driving internal discussions around digital strategy and brand positioning