How to Plan a Successful Experiential Marketing Campaign
Experiential marketing is more than just a trend – it’s an opportunity to engage customers in real-time, offering something unforgettable that goes far beyond the typical marketing message. But how do you create a campaign that truly resonates with your audience?
Navigating the Luxury Fashion Market Slowdown
As the luxury fashion market experiences a pronounced decline, industry leaders and consumers are re-evaluating priorities and strategies. Vogue Business hosted the first LinkedIn live audio event in a series titled “The Luxury Slowdown Survival Guide”, hosted by Kirsty McGregor, Executive European Editor, and Maliha Shoaib, Reporter. The episode offered an in-depth look at how brands can navigate the turbulence in an evolving market.
Influencer Strategies Shift, TikTok’s Ripple Effects, and A Seattle Shopping Center in Transition
Significant changes are reshaping the influencer marketing and retail landscapes as we approach 2025. From budget allocations and platform pivots to retail closures in iconic locations, this year promises to be transformative for brands, creators, and consumers alike.
Luxury Meets Strategy: Nordstrom, Saks Global, and the Future of Retail
The retail industry is entering a period of profound transformation, marked by major moves such as Nordstrom’s privatization, the creation of Saks Global, and the evolving role of real estate strategies. Together, these developments underscore the challenges and opportunities facing traditional and luxury retailers.
Front Row at Fashion Week at The Bellevue Collection 2024
Bellevue Fashion Week’s 19th annual show was a stylish spectacle, featuring looks from top brands like Banana Republic and Tommy Bahama. An unexpected invite to sit in the press section reignited my love for the local fashion scene. With a travel theme and $56,000 raised for KidsQuest, it was a night to remember!
Pop Up Perfection: What Makes an Event Worth Attending?
If there’s one thing I’m passionate about, it’s a well-executed pop-up event. When done right, these temporary spaces combine fashion, shopping, and a unique experience that leaves a lasting impression. In this newsletter, I dive into the key elements that make a pop-up truly special—from a great location and perfect timing to curated products and exclusive incentives. Whether you’re attending or hosting, here’s what to look for to ensure a successful event.
Independent Fashion Designers Take Pride in Second (and Third) Business Acts
2024 is proving to be the year of independent designers taking a hard look at their business from a longevity standpoint. As quite a few designers closed up shop earlier this year, others are reflecting on how their first attempts at running fashion brands taught them valuable lessons to implement into newer, more efficient versions of their businesses.
Law Roach’s Styling Journey & The Value of Brand Buzz
The BOF Podcast talks to stylist Law Roach about his journey from Chicago thrift seller to renowned stylist, his wise mentor advice, and his exciting new online learning platform for aspiring stylists. Plus, learn how brands are measuring brand “buzz” and how they’re getting their money’s worth from #OOTD.
Vogue Announces Forces of Fashion NYC 2024: Event Details and Insider Tips
Discover all you need to know about Vogue's Forces of Fashion 2024 event in NYC on October 16th. Learn about ticket prices, insider tips from last year's event, and how to save on your ticket as a Vogue Club member. Plan your perfect day with our comprehensive guide!
Independent Fashion Brands Struggle Post-COVID: Closures, Challenges, and the Path Forward
Discover why independent brands like Mara Hoffman and The Vampire's Wife are shutting down, how sustainability and market volatility play a role, and the solutions proposed by industry leaders to support emerging designers. Read more on the shifting landscape of the fashion industry and the steps towards a more sustainable future.
The North Face Closes Flagship Store Amid Broader Retail Trends
Stay informed with Weekly Staples, your go-to source for the latest in marketing, retail trends, and fashion industry news. This week's highlights include YouTube Shorts' rise in the beauty sector, Gucci's new direction under Sabato de Sarno, and Shein's innovative content strategy.
Glamorous in Green at Vogue Club’s Night at the Museum
Join me as I finally catch the fashion exhibit at The MET during Vogue Club's Night at the Museum. From exploring SKIMS Pop-In at Nordstrom to mingling with stylish guests, discover my NYC adventure and tips for making the most of this annual event.
Resurrecting Timeless Fashion: A Met Gala 2024 Recap
Let’s recap the Met Gala 2024 from Zendaya's stunning Maison Margiela creation to Tyla's ethereal Balmain sand dress, Wisdom Kaye’s mesmerizing ensemble, and even AI-generated images that fooled social media. Plus, how luxury items ended up on Walmart.com, creepy AI dupes, and sunscreen for the brown-skinned girlies.
Fashion Retail Trends, Closures, and Met Gala Madness
Explore the latest in fashion retail from store closures to the Met Gala's "The Garden of Time" theme. Delve into the future of malls, Sephora's sustainability efforts, and more. Plus, get insider insights on upcoming events and recent fashion happenings.
Mixed Reviews from Vancouver Fashion Week F/W 2024
As far as the collections were concerned, Show I featured Profanity by Lillzkillz serving up camo and cargo in denim and earth tones; Su Golden giving what I could only describe as “alien glam” with its “use of sparkly sheer fabrics, bold layered shapes, and the clash of tight versus oversized silhouettes”; and CHIDORI presenting “gimmicky designs” that wowed the audience.
Is Seattle Equipped to Maintain a Fashion Week?
With Seattle's unique fashion history, it's an ideal city that just needs the right people in place with a clear vision of utilizing the reach of large fashion and tech brands in our backyard to highlight the talented fashion professionals who call Seattle home.
SHEIN Pops Up in Downtown Seattle Amid a Changing Retail Landscape
I stood in line for maybe two minutes before I was allowed in by two security guards and greeted by very friendly associates, one of whom handed me the absolute largest white shopping bag I’d ever seen. How much did they expect me to buy in this store?
The Future of Bellevue Retail + This TikTok Mess
Get insights into Bellevue, Washington’s shift towards "retail-tainment," the pivotal role of The Bellevue Collection, and the transformative impact of transportation infrastructure. Dive into the future of shopping and explore fashion industry updates, including TikTok's uncertain future, Meta's news publisher block, and Nordstrom Bellevue's revamped look.
Downtown Retail: Bellevue’s Future Revealed
The discussion offered a peek into Bellevue’s dynamic retail ecosystem, characterized by the alignment of innovation, resilience, and community. Bellevue is certainly moving towards an even more prosperous future.
What’s the Tea with Black Beauty Brands?
Uncover challenges in black beauty brands' journey to sustainability. Learn how diversifying revenue streams and boosting transparency foster progress. Dive into more insights with articles from Essence Magazine and The Business of Fashion, offering valuable advice for beauty entrepreneurs.