Email Opt-In Ideas for Fashion Brands

There’s so much pressure to stay relevant on social media. And while some brands may be focused solely on gaining followers, I believe your email list is so much more important. It’s time to start thinking of your social channels as a way to create awareness for your brand and your email list as the list of people who are genuinely interested in your brand and ready to purchase from you.

So if you’re struggling to convert your followers into email subscribers, an email opt-in may be the perfect way to turn your cold leads into warm ones. An email opt-in is simply a piece of content that you trade with a follower or potential customer in exchange for their email address.

A few common opt-ins for product-based brands are:

• A 10% - 25% discount on their first purchase for a limited time

• A free product with purchase while supplies last

• A chance to enter to win a giveaway

• Invite-only access to exclusive sales

• A discount to purchase at an upcoming pop-up event

• Early access to a new collection or product

Some opt-ins for service-based businesses can include:

• A free worksheet or e-book download

• A percentage off a specific service

• A free consultation

• Invite-only access to exclusive sales

• A discount to attend an upcoming event

• Early access to a new service

Here are three ways to share your email opt-in with potential customers:

1. Create a pop-up for your home page that shares details about the offer and allows your website visitors to sign up

2. Send a quick welcome DM to new followers on your social platforms with a link to subscribe for the offer

3. Post a short video on your social channels about your offer and include a link in your bio for your followers to sign up

Whichever opt-in you choose, you want to ensure that the opt-in is directly related to your brand and something that you believe will solve a specific problem for your subscribers. Creating an effective email opt-in is a great way to increase your email list. Since we don’t own the data of our social media followers, it’s crucial to have a way to connect with them just in case we ever experience another #InstagramDown issue.

Comment Below

What is your brand’s current email opt-in offer?

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