How to Get Customers to Show Up (and Shop) Your Pop-Up Event
Pop-ups are a great way for brands big and small to introduce their products to new customers without breaking the bank of having a brick-and-mortar location. Deciding to host a pop-up event is the easy part; it’s getting customers to attend and spend money that’s a bit harder. Take advantage of these tips to create a successful (and profitable) pop-up event.
Location, Location, Location
Before you announce your pop-up event, you need to secure a location. Consider where the majority of your target audience lives. Many brands will partner with local boutiques to host pop-up events so don’t be afraid to reach out to companies that are complementary to your brand to secure a familiar location for your audience.
Go to market
If you’re having trouble securing a location for your pop-up, try participating in a local market. Market events are perfect for all types of independent brands looking to reach a wider audience. Plus, you’ll have the opportunity to network with complementary brands to build your professional connections for future collaborations.
Organize a campaign
Building hype around your event is vital to getting the word out to potential customers. Your marketing content should share why people should attend your event and more importantly, why they should spend their hard-earned money on your offerings.
Collaborate with influencers
Reach out to local influencers who embody the lifestyle of your brand to increase your brand awareness. Develop a partnership that benefits both parties with specific goals like total pop-up attendees, increased social media engagement, or even an event revenue goal.
Offer an incentive to shop
Once you get your customers through the door, encourage them to purchase with an exclusive incentive. Make use of your email list by offering a special discount to subscribers who attend pop-ups or share a social media post with information on an incentive for the first fifteen customers who make a purchase to receive a free gift or be entered to win a giveaway.
Comment Below
What are some tips you have for hosting a successful and profitable pop-up event? Also, feel free to share your experience with any markets you participated in.
