Perfect Your Holiday Sales Campaign in Five Easy Steps
The holidays will be here before you know it! So what better way to celebrate than with a fun holiday campaign to boost your engagement, traffic, and sales this season?! But if you’re at a sticking point in deciding how to go about organizing a campaign, here are a few easy steps to get you moving in the right direction.
Focus on one offer
I know it can be tempting to highlight one product or service for Black Friday, another for Small Business Saturday, and set your entire e-commerce site for 50% off on Cyber Monday, but that strategy may be more trouble than it’s worth. Avoid confusion from your team and customers by focusing on one product or a small collection or offerings for the entire weekend. This will allow you to keep your campaign messaging clear and concise across your digital channels.
Test your discount codes (*twice*)
Ugh, there’s nothing worse than launching a campaign only to realize your customers can’t redeem your offer because there’s a glitch with the coupon code. To prevent this nightmare, make sure the spelling for the codes are correct on all of your marketing materials and test every product and service that’s eligible for the code to ensure a smooth purchasing experience for your customers.
Set up a landing page
Easily track your campaign traffic with a landing page that includes all of the details about your holiday deals in one place because the fewer steps your customers have to take to make a purchase, the better! If you decide to use your email marketing platform to set up a landing page, you’ll be able to take advantage of adding new subscribers to your list when you make new sales.
Take advantage of your email list
Speaking of subscribers, share an exclusive peek into the sale with your email list a few hours or days prior to launching the campaign to the public. This is a perfect way to thank your subscribers for giving you access to their inbox and it will surely help to build customer loyalty. Create an email sequence that highlights specific products, testimonials, and well wishes for the holiday season throughout the campaign.
Organize your social content calendar
Weave your campaign content into your regularly scheduled posts. The last thing you want to do is bombard your followers with information about your campaign. Share details about the sale, product images, behind-the-scenes content, etc. to get your followers excited about shopping with you. Also, make sure to engage with your audience throughout the campaign to offer suggestions and answer any questions they may have.
Organizing a profitable campaign doesn’t have to ruin your holiday spirit. If you keep it short and sweet, you can focus on reaching your holiday sales goals.
Comment Below
What will you be promoting this holiday season?
