Twenty-Four Blog Post Ideas for Fashion and Beauty Brands
Blogging can be time-consuming. It can also be difficult to come up with relevant brand content to share with your target audience on a regular basis. But setting aside some time to brainstorm with your team about topics that are important to your brand can be beneficial in regards to inviting your following into your world.
If you want to incorporate or revamp your blog, here are twenty-four blog post ideas that will help you expand the lifestyle of your brand. (P.S. You can even repurpose your blog posts for videos to share on your brand’s YouTube channel!)
#1: Seven Things You Should Know About
Develop a list of top information your customers and followers should know about your brand. Include details about the founder and team, the brand’s mission, top retailers where people can find your products, and any fun facts that make your brand relatable and attainable to potential customers.
#2: A Tour of Your Studio, Retail Space, or Factory
Share details about how you found the right studio, retail space, or manufacturer, how long it takes for your products to be made, and any tips on how other entrepreneurs can go about selecting a manufacturer for their product lines. High-quality photos and videos can assist in showing off the space.
#3: Style Session with…
Invite local influencers to your studio, brick-and-mortar shop, or pop-up event ask them to create looks and share descriptions of how they pulled them together. Be sure to include links to their blogs and social media channels.
#4: Five Local Influencers Who Embody Your Brand Aesthetic
Select five influencers whose style aligns with your brand. Give descriptions of each person’s style and why you chose them. Be sure to include links to their blogs and social channels.
#5: Top Picks with…
Partner with an image consultant or stylist and ask them to style three to five looks for different occasions. Highlight how the pieces in each look fit together and include product links and pricing to encourage your readers to purchase them.
#6: Five Things I Wish I Knew Before…
Explain five things you wish you knew before starting your business, launching your first collection, or signing the lease on your first retail space. Share your personal experience and include tips on how entrepreneurs can learn from your mistakes or setbacks.
#7: Brand Spotlight with…
Welcome a new team member or profile a current member (possibly celebrating a work anniversary) with interview-style questions. Cover their responsibilities within your company and their goals for the forseeable future.
#8: Behind the Rack Series
Share a day in the life of your team working to produce new collections, organizing a new event, or preparing for a fashion show. The objective is to show how your team collaborates to reach a common goal.
#9: Customer Highlight Series
Interview loyal customers of your brand. Share details about how they discovered your company, why they continue to shop with you, and their favorite purchases.
#10: Upcoming Season Buying Trips
If you’re a retailer, share a post about traveling to a different city to purchase pieces and how upcoming trends align with the style of the customers in your area. You can also take your Instagram followers along for the trip with real-time content via your posts, stories, reels and live streams.
#11: Occasional Sales
Highlight upcoming sales corresponding with company milestones or holidays. Encourage your readers to subscribe to your email list and receive the exclusive discount code to take advantage of the savings.
#12: Event Announcements
Whether it’s a pop-up event, a team member’s opportunity to be featured at a panel event, or a fashion show, share details about your upcoming events. If the event is public, be sure to include a link for readers to RSVP or purchase tickets. If the event is private, be sure to make a note of that in the post and include contact information for people who are interested in attending.
#13: Customer Review Series
While you should be auditing your customer reviews and testimonials on a regular basis, go the extra mile by sharing how you improved a customer’s negative experience with your brand. This will show your audience that you’re humble enough to own your mistakes and prioritize solutions.
#14: Local Staycation
Share lookbook-style photos and videos featuring local models, influencers, or customers wearing pieces from your collection at a local attraction site. Share information about why the site was selected and how it relates to your brand.
#15: Company Milestones
Celebrate the launch of a new collection, reaching a specific sales goal, or attaining a specific amount of followers on social media. Thank everyone who helped you to reach that milestone and share details about the next milestone you plan to reach.
#16: PR Highlights
Share photos and screenshots of your brand’s features in local media outlets. Includes details on how you attained the feature and be sure to include the contact information of your publicist if you have one.
#17: New Location or Relocation Details
Share information about how your team is planning to open a new location or relocate to a different area. This is the perfect time to organize a private opening party and invite local media outlets, influencers, email subscribers, and your most loyal customers.
#18: Day-to-Night Looks
Invite influencers to pick a piece from your latest collection and share how they transition the look from day to night. Be sure to include links to their blogs and social media channels. You can also use this topic to collect user-generated content from your social followers.
#19: Before and After Looks
Partner with a local fashion non-profit and share before and after looks with beneficiaries of the organization. Highlight a bit of their backstory and why they wanted to change their look. Include information about how your readers can donate or get involved with the non-profit.
#20: Sneak Peek at New Arrivals
Highlight three to five new arrivals for the upcoming season and organize a giveaway. Encourage your readers to subscribe to your email list to enter and announce the winner within seven days on your social channels.
#21: Complementary Brand Series
Highlight brands that complement yours. For example, if you sell ready-to-wear pieces, feature a footwear or jewelry brand that perfectly complements your pieces. Include links to the other brand’s website and social media channels.
#22: Sustainability Contributions
Include three to five ways your brand contributes to the sustainability movement. Define what sustainability means to you and tips on how your readers can bring more awareness to the movement.
#23: Answer Frequently Asked Questions
Select three to five frequently asked questions that you receive via email or social media and answer them. If necessary, give examples and direct readers to your FAQs page for more answers.
#24: A Year in Review
Recap the current year and share a few highs and lows you experienced. At the end of the post, share your top three goals for next year.
Now that I’ve thrown a couple of dozen ideas your way, go forth and write some fabulously engaging fashion stories. And don’t forget to use the concept of content marketing to your advantage. Turn your blog posts into other pieces of content like email campaigns, Pinterest pins, and other social media posts.
Comment Below
Which blog post ideas do you plan on using for future content?
