Three Benefits of User-Generated Content for Social Media
Having trouble coming up with new content to post on your social channels? Have you tried incorporating user-generated content into your digital marketing strategy? It’s a great way to fill up your calendar. Plus, it’s also a fun way to let your customers do the work for you!
What is User-Generated Content (UGC)?
User-generated content can be defined as any type of content created and distributed without any form of payment or reward. These types of content can include blog posts, social media posts, videos, testimonials, etc.
Basically, if a customer loves your brand so much they take the initiative to tell everyone about it on their own, you’ve got an awesome piece of UGC on your hands. So how can your brand benefit from user-generated content?
Highlight Your Audience
The tagging feature on any social media platform may just be one of the most important perks of developing your brand’s lifestyle. You have a great opportunity to see how your customers wear or use your products and services.
Carve out time frequently to check posts your brand is mentioned in for content that can be used to show potential customers how much your existing customers love your brand. But remember, before reposting any UGC, make sure to reach out to the original poster for permission to use the content and tag them.
Create a Community
User-generated content can be a great tool to start conversations on your social channels. It’s a great way for your audience to discover like-minded individuals who share the same style values.
Save Money (and Time) on Content Creation
You followers loved your products and services so much they couldn’t keep all the joy to themselves. Use this to your advantage if you have a hole in your social media posting schedule.
Try setting up a few days or a week where you share posts from your audience and use a unique hashtag like #weare(your brand). You may even get more UGC out of it if other customers want to be featured on your profile.
Comment Below
What’s your favorite piece of user-generated content for your brand?
