How to Effectively Offer Discounts to Your Customers
Constantly discounting your products and services will eventually cheapen your brand. Instead, create a sense of exclusivity and luxury by highlighting the quality of your offerings to validate your price points. So in this post, let’s talk about some pros and cons of discounting offerings.
Three Signs It’s Time for a Brand Makeover
It can all be a lot to think about and manage while running your business, but once you hone in on these styles, you’ll find it’s much easier to develop content that speaks to the heart of your audience. So let’s chat about three signs your brand is due for a makeover.
Set Boundaries When Posting to Your Social Channels
Relieve yourself of the stress and headache of figuring out what to share with your audience. These tips will allow you to better understand how to effectively show up for your audience without burning yourself out.
Keep Your Subscribers Engaged with This Simple Email Sequence
Especially if you’re currently paying an email marketing platform to manage your list, you don’t want to continue paying for people who aren’t interested in your offers, right? I thought so. Now, let’s take a deep breath and set up, what I like to call, your Email Reactivation Sequence.
The Anatomy of Successful Landing Pages
Whether you’re still in the process of preparing to launch your business or you’re a few years into your fashion venture, landing pages are a great way to validate your business ideas.
Email Opt-In Ideas for Fashion Brands
Creating an effective email opt-in is a great way to increase your email list. Since we don’t own the data of our social media followers, it’s crucial to have a way to connect with them.
Perfect Your Holiday Sales Campaign in Five Easy Steps
Organizing a profitable campaign doesn’t have to ruin your holiday spirit. If you keep it short and sweet, you can focus on reaching your holiday sales goals.
Five Ways to Connect With Your Audience During #InstagramDown
So whenever you find yourself in the middle of yet another Instagram meltdown, here are a few things you can do to stay connected with your audience.
Four Ways to Highlight Your Team Members on Social Media
Sharing your excitement for new team members with your audience allows your new hires to feel welcome and ready to put their best foot forward for your business.
Six Ways to Build Customer Loyalty for Your Fashion Brand
Customer loyalty isn’t built overnight. It’s going to take time, but if you’re consistent and in tune with the needs of your audience, you’re on the right track.
Who Should Your Fashion Brand Follow on Social Media?
If you’re looking at your social channels wondering if it’s time for a “Following purge, do it. It couldn’t hurt. But if you’re not sure who to keep and who to remove from your list, here are three questions to help you decide.
How to Get Customers to Show Up (and Shop) Your Pop-Up Event
Deciding to host a pop-up event is the easy part; it’s getting customers to attend and spend money that’s a bit harder. Take advantage of these tips to create a successful (and profitable) pop-up event.
Eight Items to Include In Your Fashion Brand Style Guide
To put it in its most simple term, branding is the overall aesthetic of a particular business. Think of a brand as fulfilling at least two or three of the five senses: sight, hearing, touch, smell, and taste.
Creative Marketing Ideas for Your Next Fashion Campaign
There always seems to be a holiday or business milestone right around the corner, which can make coming up with unique and innovative marketing campaigns a challenge. Try out some of these creative and unique marketing ideas for your next campaign.
Five Reasons to Grow Your Fashion Brand’s Email List
Email marketing doesn’t have to be an annoyance to your audience. Use it to your advantage to keep them in the loop and reward them for their loyalty.
