Five Reasons to Grow Your Fashion Brand’s Email List
Most businesses tend to overlook the value of their email list. Yes, social media is king, but consider the dumpster fire that happens during every #InstagramDown session. Email marketing doesn’t have to be an annoyance to your audience. You can absolutely use it to your advantage to keep them in the loop and reward them for their loyalty.
Here are five reasons to develop your email list and take your email marketing skills to the next level.
Avoid the algorithm
Think of your social media accounts as rented space. Each platform company owns that space and reserves the right to change the layout, terms of use, etc. as much as they want. They even have the right to shut down leaving leaving you and your followers completely disconnected. Having the emails of your customers (and followers) is a key ingredient to keeping in touch.
Offer a sense of exclusivity
Give your customers and followers a reason to subscribe. Something as simple as a 10% discount on their first purchase or a special birthday offer to help build customer loyalty. You can also give your subscribers a sneak peek at new products and services or first dibs on company news before you share it anywhere else.
Track your stats
Many email platforms allow you to track everything from how you gain subscribers to how many times they open your emails and even which links they click. Use this information to gauge what your customers are looking for so you can continue to tailor their experience with your brand accordingly.
Set it and forget it
One of the best things about email subscriptions is the automation features. Platforms like MailChimp, Constant Contact, and Convertkit allow you to set up automatic emails depending on multiple variations including, which lists customers subscribe to, a specific purchase they made, items they added to their cart but didn’t purchase, etc.
Consistency is key
One of the main annoyances about email marketing is the number of emails people receive on a daily basis. It may be tempting to send emails to your subscribers every few days or so, however, this will ensure a flood of unsubscriptions. Keep your emails short and stick to a consistent schedule of once every two weeks. Or better yet, only send emails when you actually have something to announce. If that means only sending emails once a month, so be it. Your subscribers will be delighted to hear from you and find out what you’ve been up to.
Comment Below
How are you utilizing your company’s email list? Are you just starting or have you been building your list over a specific period of time?
