Improve Your Next Style Event with an Attendee Survey
Don’t start planning your next event without knowing exactly what your potential attendees want to see from you. Taking their suggestions into account will ensure that you provide a valuable experience for them and build your customer loyalty.
Seven Items to Include In Your Style Event Invitation
The goal of beefing up your invitation is to ensure that your guests have all the information they need before confirming their attendance. If people have too many questions regarding your event, they will be less likely to RSVP or purchase a ticket.
The Basics of Organizing a Successful Fashion Event
Adding speakers to your event is a great way to extend the conversation and attract new attendees. Speakers should have a professional connection to the subject(s) of your event and have experience sharing their ideas with others.
Navigating Local Market Events for Your Fashion Brand
These types of events are great for independent entrepreneurs who are interested in testing their products in a physical retail environment before taking the plunge into signing a lease for their own storefront.
Six Steps to Successfully Promote Your Next Pop-Up Shop
When it comes to marketing your events on your digital channels, one piece of content just isn’t gonna cut it. Incorporating these tasks into your strategy will ensure that your audience has frequent reminders of your upcoming events and will be ready to shop with you.
Eight Things to Do Before Pitching Your Brand to Fashion Editors
Once you’ve organized your brand story, it will be much easier to create an elevator pitch for your fashion brand. An elevator pitch is simply a statement about your brand explaining what it is, who it’s for, and why they need it.
Three Benefits of User-Generated Content for Social Media
if a customer loves your brand so much they take the initiative to tell everyone about it on their own, you’ve got an awesome piece of UGC on your hands.
Fourteen Social Media Content Ideas for Fashion Brands
Don’t feel pressured to post new content every day. Think quality over quantity. Try posting a maximum of three to four times per week to ease the stress of keeping up with your competitors.
Twenty-Four Blog Post Ideas for Fashion and Beauty Brands
If you want to incorporate or revamp your blog, here are twenty-four blog post ideas that will help you expand the lifestyle of your brand. (P.S. You can even repurpose your blog posts for videos to share on your brand’s YouTube channel!)
How to Effectively Offer Discounts to Your Customers
Constantly discounting your products and services will eventually cheapen your brand. Instead, create a sense of exclusivity and luxury by highlighting the quality of your offerings to validate your price points. So in this post, let’s talk about some pros and cons of discounting offerings.
Three Signs It’s Time for a Brand Makeover
It can all be a lot to think about and manage while running your business, but once you hone in on these styles, you’ll find it’s much easier to develop content that speaks to the heart of your audience. So let’s chat about three signs your brand is due for a makeover.
Set Boundaries When Posting to Your Social Channels
Relieve yourself of the stress and headache of figuring out what to share with your audience. These tips will allow you to better understand how to effectively show up for your audience without burning yourself out.
Keep Your Subscribers Engaged with This Simple Email Sequence
Especially if you’re currently paying an email marketing platform to manage your list, you don’t want to continue paying for people who aren’t interested in your offers, right? I thought so. Now, let’s take a deep breath and set up, what I like to call, your Email Reactivation Sequence.
The Anatomy of Successful Landing Pages
Whether you’re still in the process of preparing to launch your business or you’re a few years into your fashion venture, landing pages are a great way to validate your business ideas.
Email Opt-In Ideas for Fashion Brands
Creating an effective email opt-in is a great way to increase your email list. Since we don’t own the data of our social media followers, it’s crucial to have a way to connect with them.
Perfect Your Holiday Sales Campaign in Five Easy Steps
Organizing a profitable campaign doesn’t have to ruin your holiday spirit. If you keep it short and sweet, you can focus on reaching your holiday sales goals.
Five Ways to Connect With Your Audience During #InstagramDown
So whenever you find yourself in the middle of yet another Instagram meltdown, here are a few things you can do to stay connected with your audience.
Four Ways to Highlight Your Team Members on Social Media
Sharing your excitement for new team members with your audience allows your new hires to feel welcome and ready to put their best foot forward for your business.
Six Ways to Build Customer Loyalty for Your Fashion Brand
Customer loyalty isn’t built overnight. It’s going to take time, but if you’re consistent and in tune with the needs of your audience, you’re on the right track.
Who Should Your Fashion Brand Follow on Social Media?
If you’re looking at your social channels wondering if it’s time for a “Following purge, do it. It couldn’t hurt. But if you’re not sure who to keep and who to remove from your list, here are three questions to help you decide.