STRATEGY Sable Williams STRATEGY Sable Williams

Five Takeaways from the Barbie Movie Marketing Strategy

Creating something as simple as a unique hashtag can do the job of rounding up all the hype around your brand. Of course, the movie’s campaign took it to a higher level with the ability for fans and followers to generate their own selfie graphics to post on their social media channels. What a great way to incorporate user-generated content into your strategy!

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STRATEGY Sable Williams STRATEGY Sable Williams

How to Effectively Offer Discounts to Your Customers

Constantly discounting your products and services will eventually cheapen your brand. Instead, create a sense of exclusivity and luxury by highlighting the quality of your offerings to validate your price points. So in this post, let’s talk about some pros and cons of discounting offerings.

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Three Signs It’s Time for a Brand Makeover

It can all be a lot to think about and manage while running your business, but once you hone in on these styles, you’ll find it’s much easier to develop content that speaks to the heart of your audience. So let’s chat about three signs your brand is due for a makeover.

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