The Future of Bellevue Retail + This TikTok Mess
Get insights into Bellevue, Washington’s shift towards "retail-tainment," the pivotal role of The Bellevue Collection, and the transformative impact of transportation infrastructure. Dive into the future of shopping and explore fashion industry updates, including TikTok's uncertain future, Meta's news publisher block, and Nordstrom Bellevue's revamped look.
Downtown Retail: Bellevue’s Future Revealed
The discussion offered a peek into Bellevue’s dynamic retail ecosystem, characterized by the alignment of innovation, resilience, and community. Bellevue is certainly moving towards an even more prosperous future.
What’s the Tea with Black Beauty Brands?
Uncover challenges in black beauty brands' journey to sustainability. Learn how diversifying revenue streams and boosting transparency foster progress. Dive into more insights with articles from Essence Magazine and The Business of Fashion, offering valuable advice for beauty entrepreneurs.
Four Ways to Protect Your Fashion Brand from the Potential TikTok Ban
I would personally agree that this bill may be a distraction from more pressing issues concerning U.S. taxpayers. However, from a marketing standpoint, it frustrates me to see so many businesses complaining about maintaining content on a platform that they don't even own.
Boost Your Fashion Brand Holiday Sales with an Etsy Pop-Up Shop
Consider building an SEO strategy on Etsy to target customers that fit into your buyer personas would definitely allow you reach a larger audience and potentially boost your sales.
Is Vogue Forces of Fashion Worth Attending?
Lunch was served halfway through the day and by this time, I was a bit tired and kind of dreading the second half. However, I powered through, got to see Marc Jacobs, Linda Evangelista, and Tommy Hilfiger in person, grabbed my enormous swag bag, and headed out to my dinner reservation at Gran Morsi.
Elevate Your Fashion Website: 15 Essential Elements for Engagement and Sales
Crafting an effective website goes beyond mere design. It's about creating an engaging digital space that guides visitors seamlessly toward a purchase. Explore these strategies to revitalize your online presence, keep your audience captivated, and drive sales.
How to Hire the Right Photographer for Your Style Event
Your team should be focused on engaging with your attendees and exceeding their expectations, so use these tips below to find the right photographer for your next event.
Five Takeaways from the Barbie Movie Marketing Strategy
Creating something as simple as a unique hashtag can do the job of rounding up all the hype around your brand. Of course, the movie’s campaign took it to a higher level with the ability for fans and followers to generate their own selfie graphics to post on their social media channels. What a great way to incorporate user-generated content into your strategy!
Seven Essential Instagram Tactics for Fashion Brands
In relation to Myth #3, make sure to do your research on hashtags that are relevant to your offerings so you can analyze how the top posts in that hashtag are structured. You can even follow those hashtags to keep up with the latest trends.
Simple Guidelines for Effectively Engaging on Your Social Channels
Welcome new followers with a quick DM. Include something that relates to their account, a suggested item that you think they’d love, and a link to subscribe to your email list for an exclusive offer.
Improve Your Next Style Event with an Attendee Survey
Don’t start planning your next event without knowing exactly what your potential attendees want to see from you. Taking their suggestions into account will ensure that you provide a valuable experience for them and build your customer loyalty.
Seven Items to Include In Your Style Event Invitation
The goal of beefing up your invitation is to ensure that your guests have all the information they need before confirming their attendance. If people have too many questions regarding your event, they will be less likely to RSVP or purchase a ticket.
The Basics of Organizing a Successful Fashion Event
Adding speakers to your event is a great way to extend the conversation and attract new attendees. Speakers should have a professional connection to the subject(s) of your event and have experience sharing their ideas with others.
Navigating Local Market Events for Your Fashion Brand
These types of events are great for independent entrepreneurs who are interested in testing their products in a physical retail environment before taking the plunge into signing a lease for their own storefront.
Six Steps to Successfully Promote Your Next Pop-Up Shop
When it comes to marketing your events on your digital channels, one piece of content just isn’t gonna cut it. Incorporating these tasks into your strategy will ensure that your audience has frequent reminders of your upcoming events and will be ready to shop with you.
Eight Things to Do Before Pitching Your Brand to Fashion Editors
Once you’ve organized your brand story, it will be much easier to create an elevator pitch for your fashion brand. An elevator pitch is simply a statement about your brand explaining what it is, who it’s for, and why they need it.
Three Benefits of User-Generated Content for Social Media
if a customer loves your brand so much they take the initiative to tell everyone about it on their own, you’ve got an awesome piece of UGC on your hands.
Fourteen Social Media Content Ideas for Fashion Brands
Don’t feel pressured to post new content every day. Think quality over quantity. Try posting a maximum of three to four times per week to ease the stress of keeping up with your competitors.
Twenty-Four Blog Post Ideas for Fashion and Beauty Brands
If you want to incorporate or revamp your blog, here are twenty-four blog post ideas that will help you expand the lifestyle of your brand. (P.S. You can even repurpose your blog posts for videos to share on your brand’s YouTube channel!)