M.M.LaFleur's Substack Strategy & the Rise of Editorial Marketing
WEEKLY STAPLES Sable Williams WEEKLY STAPLES Sable Williams

M.M.LaFleur's Substack Strategy & the Rise of Editorial Marketing

M.M. LaFleur recently migrated its editorial platform, The M Dash, to Substack, joining a growing trend of brands using newsletters to build community and stay relevant between sales cycles. With over 90,000 subscribers, this approach fuels organic growth, trust, and retention. In this issue of Weekly Staples, we explore why newsletters are essential for brand marketing and how they create long-term engagement.

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Blue Jeans & Biscuits: How American Eagle Made Nashville Feel Like Home
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Blue Jeans & Biscuits: How American Eagle Made Nashville Feel Like Home

In this week’s edition of Weekly Staples, I’m breaking down how American Eagle’s Denim Deli pop-up in Nashville proves that national brands can go local, without losing sight of who they are. From country music and deli sandwiches to denim customization and grassroots flyers, this activation was a love letter to the city’s college crowd and creative community.

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Printemps Brings Experiential Retail to NYC
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Printemps Brings Experiential Retail to NYC

Printemps is redefining what it means to shop in the U.S. with its first American store, opening March 21 in Manhattan’s Financial District. Unlike traditional department stores, Printemps New York will operate more like a luxury hotel, inviting customers to spend the day exploring curated collections, attending pop-ups, and enjoying a Parisian-inspired café. With no immediate plans for e-commerce, the brand is betting on experiential retail to establish its presence. Will this hospitality-first approach resonate with American shoppers?

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The Marketing Power of Banana Republic's White Lotus Collaboration
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The Marketing Power of Banana Republic's White Lotus Collaboration

Banana Republic’s latest collaboration with The White Lotus proves the power of experiential marketing. From a transformed Soho flagship event to an immersive digital campaign across Instagram, YouTube, and TikTok, the brand successfully blended fashion and entertainment. But was their strategy enough? We break down the impact of their campaign and how future collaborations can keep Banana Republic on the path to growth.

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Pop Up Perfection: What Makes an Event Worth Attending?
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Pop Up Perfection: What Makes an Event Worth Attending?

If there’s one thing I’m passionate about, it’s a well-executed pop-up event. When done right, these temporary spaces combine fashion, shopping, and a unique experience that leaves a lasting impression. In this newsletter, I dive into the key elements that make a pop-up truly special—from a great location and perfect timing to curated products and exclusive incentives. Whether you’re attending or hosting, here’s what to look for to ensure a successful event.

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Independent Fashion Designers Take Pride in Second (and Third) Business Acts
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Independent Fashion Designers Take Pride in Second (and Third) Business Acts

2024 is proving to be the year of independent designers taking a hard look at their business from a longevity standpoint. As quite a few designers closed up shop earlier this year, others are reflecting on how their first attempts at running fashion brands taught them valuable lessons to implement into newer, more efficient versions of their businesses.

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Independent Fashion Brands Struggle Post-COVID: Closures, Challenges, and the Path Forward
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Independent Fashion Brands Struggle Post-COVID: Closures, Challenges, and the Path Forward

Discover why independent brands like Mara Hoffman and The Vampire's Wife are shutting down, how sustainability and market volatility play a role, and the solutions proposed by industry leaders to support emerging designers. Read more on the shifting landscape of the fashion industry and the steps towards a more sustainable future.

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Resurrecting Timeless Fashion: A Met Gala 2024 Recap
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Resurrecting Timeless Fashion: A Met Gala 2024 Recap

Let’s recap the Met Gala 2024 from Zendaya's stunning Maison Margiela creation to Tyla's ethereal Balmain sand dress, Wisdom Kaye’s mesmerizing ensemble, and even AI-generated images that fooled social media. Plus, how luxury items ended up on Walmart.com, creepy AI dupes, and sunscreen for the brown-skinned girlies.

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The Future of Bellevue Retail + This TikTok Mess
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The Future of Bellevue Retail + This TikTok Mess

Get insights into Bellevue, Washington’s shift towards "retail-tainment," the pivotal role of The Bellevue Collection, and the transformative impact of transportation infrastructure. Dive into the future of shopping and explore fashion industry updates, including TikTok's uncertain future, Meta's news publisher block, and Nordstrom Bellevue's revamped look.

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What’s the Tea with Black Beauty Brands?
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What’s the Tea with Black Beauty Brands?

Uncover challenges in black beauty brands' journey to sustainability. Learn how diversifying revenue streams and boosting transparency foster progress. Dive into more insights with articles from Essence Magazine and The Business of Fashion, offering valuable advice for beauty entrepreneurs.

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