Experiential Marketing
Christian Louboutin Fétiche Pop-Up
POP-UP EXPERIENCE
A marketing strategy concept reimagining the Christian Louboutin Fétiche fragrance pop-up with a fragrance-first, sensory-driven experience.
REVIVE New York Fashion Week
RUNWAY SHOW
A case study analyzing guest experience, event operations, VIP strategy, ticketing infrastructure, and retail integration opportunities to improve scalability for future global fashion week tour stops.
FASHION WEEK
Fashion Row Seattle
A conceptual rebrand and redevelopment strategy designed to reimagine Seattle’s fashion week ecosystem through community-driven programming, retail partnerships, and multi-neighborhood activations.
BRAND ACTIVATION
ZARA x Perrier
Concept project for The New School Experiential Marketing Course to drive awareness to sustainability initiatives, increase foot traffic to retail spaces, elevate online buzz on social media channels, and encourage press coverage and influencer partnerships.
Popular Articles
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The Hidden Cost of Overcrowded Fashion Shows
INSIGHTS
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When Intimacy Works: Inside WeWearAustralian Trunk Show at Ludlow House
SCENES
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Inside the Christian Louboutin Fétiche Pop-Up: Where the Experience Fell Short
CASE STUDY
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What Community Means in 2025: Inside the Vogue Business Conversation on the Future of Brand Loyalty
SCENES
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Printemps Brings Experiential Retail to NYC
WEEKLY STAPLES
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The Marketing Power of Banana Republic's White Lotus Collaboration
WEEKLY STAPLES
