Front Row or ROI? The New Fashion Show Strategy
Fashion shows are getting smaller, and smarter. As luxury brands cut guest lists in half, the focus is shifting from viral moments to value. But how do you balance the prestige of the front row with the power of the checkout button?
Front Row at Fashion Week at The Bellevue Collection 2024
Bellevue Fashion Week’s 19th annual show was a stylish spectacle, featuring looks from top brands like Banana Republic and Tommy Bahama. An unexpected invite to sit in the press section reignited my love for the local fashion scene. With a travel theme and $56,000 raised for KidsQuest, it was a night to remember!
