Marketing Strategy Articles

Experiential marketing is more than just a trend – it’s an opportunity to engage customers in real-time, offering something unforgettable that goes far beyond the typical marketing message. But how do you create a campaign that truly resonates with your audience?

As the luxury fashion market experiences a pronounced decline, industry leaders and consumers are re-evaluating priorities and strategies. Vogue Business hosted the first LinkedIn live audio event in a series titled “The Luxury Slowdown Survival Guide”, hosted by Kirsty McGregor, Executive European Editor, and Maliha Shoaib, Reporter. The episode offered an in-depth look at how brands can navigate the turbulence in an evolving market.

Significant changes are reshaping the influencer marketing and retail landscapes as we approach 2025. From budget allocations and platform pivots to retail closures in iconic locations, this year promises to be transformative for brands, creators, and consumers alike.

The retail industry is entering a period of profound transformation, marked by major moves such as Nordstrom’s privatization, the creation of Saks Global, and the evolving role of real estate strategies. Together, these developments underscore the challenges and opportunities facing traditional and luxury retailers.

If there’s one thing I’m passionate about, it’s a well-executed pop-up event. When done right, these temporary spaces combine fashion, shopping, and a unique experience that leaves a lasting impression. In this newsletter, I dive into the key elements that make a pop-up truly special—from a great location and perfect timing to curated products and exclusive incentives. Whether you’re attending or hosting, here’s what to look for to ensure a successful event.