CONTENT WRITING
Marketing Strategy Articles
I’ve always been a writer at heart. My interest in building marketing strategies developed from wondering what happens after my graphic design work has been published to an audience. So as I learned more about how to build marketing strategies, I wrote self-published articles to share with other people who may be interested in learning, including fashion and beauty entrepreneurs who weren’t able to hire or outsource their marketing tasks.
Articles
Printemps is redefining what it means to shop in the U.S. with its first American store, opening March 21 in Manhattan’s Financial District. Unlike traditional department stores, Printemps New York will operate more like a luxury hotel, inviting customers to spend the day exploring curated collections, attending pop-ups, and enjoying a Parisian-inspired café. With no immediate plans for e-commerce, the brand is betting on experiential retail to establish its presence. Will this hospitality-first approach resonate with American shoppers?