PANEL EVENT MARKETING

An Evening with FILSON

In October 2018, FGI Seattle had the opportunity to host its members and guests at FILSON’s flagship store to tour the manufacturing facility, enjoy a special panel discussion with FILSON executives, and shop the store with an exclusive discount.

The three-week digital marketing campaign for this event included email distribution to about 1,000 subscribers, social media posts, and advertisements on Facebook, Twitter, and Instagram, and event analytics courtesy of Eventbrite.