SEO STRATEGY
Broderick Group Website
Team: Broderick Group
Timeline: Summer 2023 - Ongoing
Tools: LinkedIn Learning, Google Analytics, Google Search Console, WordPress
A New Site and a New Strategy
Broderick Group upgraded its website platform in August 2023 to modernize its visual branding and meet clients' digital needs. I initiated and executed a strategy to improve search engine rankings for property listings and the firm's brand visibility, since the previous website lacked an SEO strategy and limited website traffic data.
A Simple Process
After completing the SEO Foundations course on LinkedIn, I used what I learned to develop an easy-to-follow strategy to ensure each page on the new website was optimized for search engine traffic.
Organized a spreadsheet of SEO properties for each webpage
Uploaded SEO properties to the website backend via WordPress
Set up Google Analytics and Google Search Console accounts to analyze traffic
Reviewed analytics reports monthly to determine high-traffic keywords and update the SEO properties accordingly
The Results
Increased website traffic from 5.9k users to 30k users year-over-year
Achieved a 408% increase in users year-over-year
Established analytics infrastructure for ongoing performance tracking
Shifted the website from a static brochure to a discoverable marketing asset
