INTEGRATED MARKETING

Smith Tower

Team: Broderick Group

Timeline: Fall 2024

Tools: Asana, Adobe InDesign, Constant Contact Email Marketing & Reporting, WordPress, LinkedIn

A Historic Office Leasing Opportunity

A local Seattle ownership group finalized the purchase of the historic Pioneer Square building, Smith Tower, in late Summer 2024. With the purchase, Broderick Group's Seattle team assumed its office leasing responsibilities.

Building a Cohesive Narrative

• To maintain momentum, I developed a five-email drip campaign highlighting the available space, broker incentives, amenities, and location details to distribute to tenant rep brokers every three weeks

• Press mentions from The Seattle Times, Puget Sound Business Journal, Seattle Daily Journal of Commerce, and more were used as LinkedIn reposts to increase website traffic

• The news was featured as the "above the fold" content in the Broderick Bulletin newsletter

The Results

While leasing activity cannot be directly attributed to the marketing campaign, my efforts to increase visibility through coordinated email outreach, press coverage, and newsletter features contributed to heightened awareness and engagement with the property among tenant rep brokers and prospective tenants. As a result, the following milestones were achieved in the first three months of new ownership, during the period of active marketing:

• 11 office leases executed totaling over 42,000 RSF

• 4 LOI's pending for nearly 23,000 RSF

• 3 floors of spec suites nearing completion

• Ground floor retail lease signed with Caffe Vita, opening in Q1 2025