GRAPHIC DESIGN

CRE Property Flyers

Team: Broderick Group

Timeline: Upon Broker Request

Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Optimized Print Assets for Leasing

Designed property flyers to support leasing teams with clear, visually compelling materials that make complex availability details easy to digest at a glance. My approach balances strong graphic design with practical usability for brokers, owners, and prospective tenants.

Key Flyer Elements

• A concise available space summary for quick reference

• An "At a Glance" section with linked floor plans for easy file navigation

• Annotated building imagery when possible, highlighting available floors or suites to help prospects visualize views and location within the building

• Detailed floor plans with all relevant space information clearly labeled

• Amenities and commuter maps to reinforce location advantages

• Core building information presented cleanly and consistently

• Broker contact information with direct email links to reduce friction

Brand Standards

• The property's positioning guides design decisions, including typography, color, spacing, and iconography

• Flyers are built to function as stand-alone PDFs and digitally linked documents

• These standards result in a set of marketing tools that feel polished, intuitive, optimized for MLS, and designed to assist brokers in closing deals efficiently