Seattle Fashion Week

EVENT MARKETING

Team: Seattle Fashion Week

Timeline: Fall 2014 - Summer 2015

Tools: Adobe InDesign, MailChimp, Hootsuite, Eventbrite

Venue: Emerald City Trapeze Arts in Seattle, WA
Audience: Fashion industry professionals, designers, and influencers
Programming Highlights:
- A four-day fashion runway experience and trunk show highlighting Pacific Northwest apparel and accessory designers
- Featured designers included Project Runway Season 11 winner Michelle Lesniak, South African designer Thoki Tafani, and Seattle's own Justin Zachary Bartle
- Hosted over 1,000 guests, including local fashion influencers, press, and style enthusiasts

Seattle Fashion Week returned after a four-year hiatus, relaunching under new ownership and the support of a passionate volunteer team. Planning began in Fall 2014 to re-establish the event as a premier fashion experience in the Pacific Northwest.
As Lead Graphic Designer, I helped shape the event's visual identity and marketing presence for its highly anticipated comeback in June 2015.

Designed marketing materials, including flyers, digital ads, social graphics, and event programs
Developed visual branding to reflect the diversity of the participating designers
Collaborated with the social media team to deliver on-brand visuals to elevate the event messaging
Coordinated with vendors to ensure deliverables met print production standards
Supported event production with on-site graphics and directional signage

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