EMAIL DESIGN

Safeco Plaza

Team: Broderick Group

Timeline: Spring 2025

Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Constant Contact Email Marketing

A Post-Broker Open Drip Campaign

The email drip campaign was designed to reintroduce the property to the market after a successful, well-attended broker open house, reinforce its iconic status in Seattle's CBD, and clearly communicate office availability across large blocks and small suites.

The Strategy

• Sequenced messaging via targeted emails highlighted the building's modernized amenities, flexible suite options, wellness-focused features, and transit connectivity

• Emails were structured to guide prospects from awareness to consideration, supporting brokers with a repeatable and scalable leasing communication tool that aligned with the property's brand narrative