CONCEPT WORK
The Property Pulse Event Campaign
A lifestyle-driven event marketing strategy for a luxury real estate brand
CONCEPT SUMMARY
This concept was developed to showcase how I would support a lifestyle real estate brand’s luxury event activation. The campaign includes email marketing, branded content, influencer engagement, and a polished PR rollout, all designed to drive high-quality leads and elevate brand visibility.
Key Deliverables:
Pre-event email campaign
Event lead capture landing page
Social toolkit for agents
Press release and pitch list
Branded tent collateral
Post-event UGC recap
LinkedIn content plan
Campaign Timeline
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3 Weeks Prior
Announce event on socials, press relesase, pitch to media outlets, send save-the-date email
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1 Week Prior
Send reminder email, distribute agent social media toolkits
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Event Day
Live social content with social tags, lead gen capture
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Post-Event Week
Recap content (blog post, pitch highlights to media outlets, UGC social content), Send lead gen follow-up emails
SUMMARY
This campaign illustrates how I step into structured short-term contracts and immediately add value across strategy, content, and brand presence, especially for luxury, lifestyle, or real estate-driven clients.
