CONCEPT WORK
LAUNCH MODE Product Launch Strategy
Close-up of radiant Black skin with glowy texture and branded packaging
CONCEPT SUMMARY
This campaign concept was created to show how I lead strategic, culturally aligned product launches for beauty brands that center Black women and women of color. LAUNCH MODE includes a full-service approach, from email strategy and content creation to influencer outreach and press pitching.
Key Deliverables:
Pre-launch landing page with early access opt-in
Email series (teaser, education, launch, post-purchase)
Instagram content calendar and creative direction
Influencer brief and gifting strategy
PR plan with targeted press release and pitch list
Campaign Timeline
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Weeks 1 - 2: Pre-Launch Hype
Teasers on IG & TikTok, publish early access landing page, launch email sequence, influencer packages shipped
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Weeks 3 - 4: Soft-Launch / Early Access
Early access opens to waitlist, influencer content goes live, UGC begins to trickle in, email sequence continues, Instagram educational content, paid social for conversion-focused ads
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Week 5-6: Full Launch & Post-Purchase
Public launch email blast, announce bundle promos, email sequence continues, review requests, testimonial content, roundup of influencer features and press mentions
SUMMARY
This campaign was designed to generate buzz, build trust, and convert a highly engaged audience, without the over-promising and under-delivering that the beauty industry has too often done to Black women. I specialize in building inclusive, strategy-led campaigns that don’t just “check the box”, they create moments. If your brand is ready to launch something worth talking about, let’s build it together.
