RETAIL EXPERIENTIAL MARKETING
An Evening with FILSON
The Fashion Group International - Seattle Region
EVENT OVERVIEW
Venue: FILSON Flagship Store & Manufacturing Facility, Seattle, WA
Audience: Fashion industry professionals, designers, and influencers
Programming Highlights:
VIP behind-the-scenes tour of the FILSON manufacturing facility
Executive panel discussion with FILSON leadership
Private shopping experience with exclusive member discounts
DIGITAL MARKETING STRATEGY
Campaign Duration: 3 weeks
Email Marketing:
Distributed 1,000+ FGI Seattle subscribers
Engaging copy and visuals highlighting event exclusivity and value
Social Media Marketing:
Platforms: Facebook, Twitter, Instagram
Scheduled spots featuring teaser content and reminders
Event Platform: Eventbrite - ticketing, registration, and analytics
Key Takeaways
Successfully executed a multi-channel campaign for a luxury experiential event
Strengthened community engagement and brand storytelling through retail experience
Gained hands-on experience in event marketing, digital promotions, and partnership activation
Top Skills
Event Marketing & Experiential Strategy
Email Marketing
Social Media Marketing
Brand Partnership Activation
Audience Engagement & Community Building
Tools Used
Eventbrite
MailChimp
Social Media: Instagram, Facebook, Twitter
Adobe Creative Suite
I’ll be in NYC May 12th - 15th
Let’s meet up for an informational interview or just to chat about career moves, creativity, or what’s next in the industry.