CONTENT STRATEGY

Organic Social Media Posts

Role: Social Media Manager

Timeline: Ongoing

Broderick Group maintains a social media presence on LinkedIn and Twitter. The LinkedIn page recieves the majority of the overall social media engagement, while Twitter posts are responsible for proof of online activity for search engines since the most recent posts show up on Google.

Up until the end of Q2 2023, social media content consisted of posts about available office space and general reposts of market news articles. However, moving forward, I restructured the social media content to only highlight business regarding Broderick Group and market news articles related to clients and/or properties to improve engagement and interest in the company.