STRATEGY/PLANNING

Quarterly Marketing Presentations

Team: Broderick Group

Timeline: Quarterly Series

Tools: Canva, Google Analytics, Google Search Console, Constant Contact Reporting, LinkedIn Analytics

Self-Starter Evidence

While developing strategies for website SEO, email marketing, social media, and PR, I initiated and owned a quarterly marketing strategy presentation series to ensure each category aligned with the overall goal of positioning the firm as a trusted industry authority and attracting and building relationships with new clients.

Key Contributions

• Transformed raw data into digestible visuals, charts, and summaries to facilitate cross-team understanding

• Focused on performance-based goal setting via strategic planning

• Presented recommendations to leadership, driving internal discussions and collaboration around digital strategy and brand positioning