EXPERIENTIAL MARKETING
Beyoncé Rodeo Glam Saloon Bus: A VIP Mobile Beauty & Bar Experience Concept
Concept Project for Experiential Marketing course at The New School
PROJECT OVERVIEW
The Rodeo Glam Saloon Bus is a luxury mobile activation concept designed for Beyoncé’s Cowboy Carter Tour, offering VIP guests a one-of-a-kind beauty and spirits experience before each concert. The tour bus, transformed into a modern-meets-vintage Western saloon, houses a Cecred hair styling station and SirDavis whisky bar, with exclusive Ce Noir scented moments and a Golden Hour photobooth for social content creation.
This activation was designed to elevate the concert experience while reinforcing brand equity for Beyoncé’s beauty and lifestyle brands.
PROJECT GOALS
Drive brand immersion for Beyoncé’s beauty and lifestyle lines through direct fan engagement.
Create a premium, shareable experience that generates organic buzz and reinforces VIP loyalty.
Build a multi-sensory environment aligned with the Cowboy Carter aesthetic.
Showcase the power of experiential storytelling in music, fashion, and beauty marketing.
Top Skills
Experiential Marketing Strategy
Creative Concept Development
Brand Integration & Storytelling
Visual Direction & Environment Design
Copywriting & Presentation Design
Tools Used
Canva: Presentation Deck & Layout
ChatGPT: Copy Ideation, Brainstorming Support, Visual Concept Rendering
Pinterest/Instagram: Mood boarding and audience insight
I’ll be in NYC May 12th - 15th
Let’s meet up for an informational interview or just to chat about career moves, creativity, or what’s next in the industry.