PROPERTY EMAIL CAMPAIGN

Safeco Plaza Leasing Email Campaign Strategy

This project outlines a proposed email drip campaign developed to support the leasing strategy for Safeco Plaza under Broderick Group’s leasing oversight. The campaign was designed to reintroduce the property to the market, reinforce its iconic status in Seattle’s CBD, and clearly communicate availability across large block and small suite opportunities.

The strategy focused on sequenced messaging, using targeted emails to highlight the building’s modernized amenities, flexible suite options, wellness-focused features, and transit connectivity. Each email was structured to guide prospects from awareness to consideration, supporting brokers with a repeatable, scalable leasing communication tool aligned with the property’s refreshed brand narrative.