RETAIL ACTIVATION

An Evening with FILSON

Team: The Fashion Group International - Seattle Region

Timeline: Fall 2018

Tools: Adobe InDesign, Adobe Illustrator, MailChimp, Hootsuite, Eventbrite, YouTube

Event Overview

• Venue: FILSON Flagship Store & Manufacturing Facility in Seattle, WA

• Audience: Fashion industry professionals, designers, and influencers

• Programming Highlights:

  • VIP tour of the FILSON manufacturing facility

  • Executive panel discussion with FILSON leadership

  • Private shopping experience with exclusive FGI Seattle member discounts

Digital Marketing Strategy

• Over the course of three weeks before the event, email campaigns were distributed to 1,000+ FGI Seattle subscribers with engaging copy and visuals highlighting event exclusivity and value

• Scheduled posts on Facebook, Twitter, and Instagram featured teaser content and event reminders

• Ticket sales, registration, and analytics were managed with Eventbrite

Key Takeaways

• A successfully executed multi-channel campaign for a unique Seattle-focused event

• Strengthened community engagement and brand storytelling through retail experience

• Hands-on experience in event marketing, digital promotions, and partnership activations