MARKETING STRATEGY/PLANNING

Website SEO Strategy

Broderick Group upgraded its website platform in 2023 to keep up with the digital needs of its clients. As the Marketing Specialist, I took the initiative to develop a search engine optimization strategy.

Challenge

Before the website makeover, there was no SEO strategy in place, and analytics for the website’s traffic were limited.

Solution

After completing the SEO Foundations course on LinkedIn, I used those tactics to develop a strategy for optimizing the website for increased search engine traffic.

Process

  • Organized a spreadsheet of SEO properties for each webpage

  • Uploaded SEO properties to the website backend via WordPress

  • Set up Google Analytics and Google Search Console accounts

  • Analyzed Google Analytics reports to determine keywords that drive the most traffic to the website

Results

  • Increased website traffic from 5.9k users to 30k users year-over-year

  • Achieved a 408% increase in users year-over-year

  • Established analytics infrastructure for ongoing performance tracking

  • Shifted the website from a static brochure to a discoverable marketing asset

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Top Skills

  • Marketing Strategy & Planning

  • Data Analysis & Performance Reporting

  • Executive Communication

  • Cross-Functional Collaboration

  • Initiative & Leadership

Tools Used

  • Google Analytics

  • Google Search Console

  • LinkedIn Learning

Next

Quarterly Marketing Presentation