RETAIL EXPERIENTIAL MARKETING

An Evening with FILSON

Venue: FILSON Flagship Store & Manufacturing Facility (Seattle, WA)

Audience: Fashion industry professionals, designers, and influencers

Programming Highlights

• VIP behind-the-scenes tour of the FILSON Manufacturing Facility

• Executive panel discussion with FILSON leadership

• Private shopping experience with exclusive member discounts

Digital Marketing Strategy

Campaign Duration: 3 weeks

Email Marketing:

• Distributed 1,000+ FGI Seattle subscribers

• Engaging copy and visuals highlighting event exclusivity and value

Social Media Marketing:

• Platforms: Facebook, Twitter, Instagram

• Scheduled posts featuring teaser content and reminders

Event Platform: Eventbrite - ticketing, registration, and analytics

Key Takeaways

• Successfully executed a multi-channel campaign for a luxury experiential event

• Strengthened community engagement and brand storytelling through retail experience

• Gained hands-on experience in event marketing, digital promotions, and partnership activations