PROJECT OVERVIEW

This campaign imagines a bold, co-branded capsule collection between Zara, the global fashion retailer, and Perrier, the sparkling water brand known for its edgy collaborations. Set in SoHo, NYC, the pop-up activation is designed to attract Gen Z and Millennial trendsetters through sustainability-driven storytelling, immersive brand engagement, and limited-edition streetwear infusion with Perrier’s vibrant visual identity.

Guests journey through a Perrier-infused fashion lab, test personalized AR styling filters, sip custom mocktails, and leave with exclusive merch, turning Zara’s temporary space into a memorable, press-worthy moment that fuses fashion, sustainability, and lifestyle marketing.

Project Goals:

• Drive awareness for Zara’s sustainability initiative and elevate Perrier’s cultural relevance

• Increase foot traffic and online buzz through an Instagrammable, shareable experience

• Inspire press coverage and influencer partnerships tied to sustainability and style

• Create an emotional brand connection with Gen Z & Millennial NYC fashion consumers