SOCIAL MEDIA CONTENT
Organic CRE Social Media Content
This project showcases a curated collection of organic social media posts developed for Broderick Group to support leasing activity, transactions, company milestones, and team culture.
The content balances property promotion with brand credibility, highlighting leasing opportunities, notable sales, industry recognition, community involvement, and internal initiatives. Each post is designed to be informative, visually consistent, and platform-appropriate, supporting brand visibility on LinkedIn while reinforcing the firm’s market expertise and active deal flow.
Posts were created with a strategic focus on:
Clear calls to action for leasing opportunities
Thoughtful use of industry press and third-party validation
Consistent brand voice across property, people, and performance content
Visual hierarchy that supports scannability in-feed
This approach ensures the firm remains top-of-mind without relying on paid media or overproduced content.
Top Skills
Social Content Strategy
Property Marketing Messaging
Brand Voice Consistency
Visual Content Curation
LinkedIn Platform Optimization
Tools Used
Asana
Adobe InDesign
Canva
LinkedIn

