
The Marketing Power of Banana Republic's White Lotus Collaboration
Banana Republic’s latest collaboration with The White Lotus proves the power of experiential marketing. From a transformed Soho flagship event to an immersive digital campaign across Instagram, YouTube, and TikTok, the brand successfully blended fashion and entertainment. But was their strategy enough? We break down the impact of their campaign and how future collaborations can keep Banana Republic on the path to growth.