
M.M.LaFleur's Substack Strategy & the Rise of Editorial Marketing
M.M. LaFleur recently migrated its editorial platform, The M Dash, to Substack, joining a growing trend of brands using newsletters to build community and stay relevant between sales cycles. With over 90,000 subscribers, this approach fuels organic growth, trust, and retention. In this issue of Weekly Staples, we explore why newsletters are essential for brand marketing and how they create long-term engagement.

The North Face Closes Flagship Store Amid Broader Retail Trends
Stay informed with Weekly Staples, your go-to source for the latest in marketing, retail trends, and fashion industry news. This week's highlights include YouTube Shorts' rise in the beauty sector, Gucci's new direction under Sabato de Sarno, and Shein's innovative content strategy.