
M.M.LaFleur's Substack Strategy & the Rise of Editorial Marketing
M.M. LaFleur recently migrated its editorial platform, The M Dash, to Substack, joining a growing trend of brands using newsletters to build community and stay relevant between sales cycles. With over 90,000 subscribers, this approach fuels organic growth, trust, and retention. In this issue of Weekly Staples, we explore why newsletters are essential for brand marketing and how they create long-term engagement.
